Web 2.0 and New Media

In addition to discussing how the world of marketing has changed, I thought today I would talk a little bit about what brought about that change: Web 2.0

While most people have probably heard about Web 2.0 and Public Relations 2.0, I’m guessing that not everyone knows about all the different applications they include, and also all the benefits they have for businesses across any industry.

Take Real Simple Syndication (RSS) feeds for example. This technique of Web 2.0 used by many digital agencies publishes updated works from a website of your choice, such as blog entries, audio clips and videos, onto your homepage so you can have easy access to them. When new information from the blog or website you chose is published, it will appear on your homepage for quick and easy access. Many public relations professionals are using RSS feeds, as they can let them know what is going on with their clients and competitors all at one glance. RSS feeds are a quick and easy way for companies to share information online with their consumers, and also allow the consumers to filter through information so they are getting only the information they care about.

Other great Web 2.0 tools are blogs and social networking sites. Blogs provide an outlet for anyway who has an opinion to share it on the internet, and have become more and more popular as the benefits of using them are endless. Social networking sites like LinkedIn and Facebook allow people to communicate, share music and videos, and network.

With extremely easy access, and world-wide reach Web 2.0 is allowing companies to extend to customers they could never have reached before. As a result, new forms of marketing, public relations, and advertising are being embraced by Boston Interactive Agencies like never before, and are creating more and more opportunities every day.