Interactive Marketing

I thought I would start this blog to write about the different aspects of the marketing industry today, and how it is changing to drastically. I currently work at a Boston Marketing Agency where we are focusing our efforts on new media, and all that it has to offer.

I've decided to start this blog out with a post about Interactive Marketing, more specifically, mobile and viral marketing.

Mobile Marketing is a fantastic way to get information to people quickly and effectively. You won't walk down the streets of Boston, or anywhere for that matter, anymore without seeing someone with a cell phone, or a Bluetooth, attached to their ear. Mobile Marketing now has 2.5 times the reach that television has, and with the rise in popularity of Blackberries and iphones, the potiential of Mobile Marketing is remarkable. People today now have fewer and fewer reasons to log onto a computer, as most phones now come equipped with technology that lets you do everything you would on your computer in the palm of your hand. Similarly, the popularity of SMS text messaging has increased dramatically, and companies that are ready to take advantage of this and start evolving their marketing campaigns to include Mobile Marketing will undoubtedly be more sustainable than their competition.

Viral Marketing has transformed the marketing industry, as it has proven to be a more than effective way of reaching people. I don’t know if anyone remembers the movie Cloverfield from last year, but due to their limited budget they relied heavily on viral marketing to get the word out about the movie. Before the movie was released there was no official title or commercials with any soft of plot line, but the short video that did exist was published all over the internet. There were even MySpace pages of the fictional characters from the movie. The fact that there was no traditional marketing for the movie did not matter one bit; viral marketing alone grossed the movie around $40 million.

At the Boston Marketing Agency I work for, we have used viral marketing for many of our clients. Below is a link to a video we published for our client Hollister Staffing, one of the best places to find Boston Jobs:

I think that’s all for today, thanks for reading!