Changes in the World of Marketing

The only constant thing in the world is change, and the worlds of Marketing and Public Relations are reaping the benefits of the changes made. As technology has improved over the years, more and more businesses have begun to implement those technological advances in order to thrive. In the new age of internet and the many ways in which it can be used, firms around the world are beginning to use every aspect of it to their advantage. One advantage to Boston Marketing Firms and Boston Public Relations Firms is using Web 2.0. As a business tool, Web 2.0 is a great way to get customers involved in expressing their opinions regarding the products that is being sold to them. Customers want to feel engaged in products and companies they are investing their time and money into, and blogs and social networking sites have become an extremely popular and effective way to do so.

On the flip side, Boston Marketing Firms and Boston Public Relations Firms are benefiting a great deal from the advantages that stem from Web 2.0. While customers have been making use of the opportunity to talk with fellow customers from all over the world, companies are now being given the chance to listen to a larger number of people in a shorter time. With the ability to get feedback from customers of every demographic, companies are able to make quicker adjustments to the needs and concerns of their customers. More importantly, Web 2.0 is positively affecting companies in more ways than just being profitable. Companies and their employees are both benefiting from the use of Web 2.0 in the workplace. In an unconventional method, employees much like customers, are now able to feel more engaged in their work environments. They are now feeling more creative, and can now communicate more efficiently and effectively with issues of concern. Web 2.0 in the workplace is making for a better means of communication between management in the same way that communication lines are being opened between customers and businesses.