The online and marketing worlds aren’t the only two affected by this industry wide shift to Web 2.0; the world of Boston Public Relations Firms is undergoing drastic changes as well. What has resulted is PR 2.0, and its reach is spanning far beyond imagination and into the internet and blogosphere.
As a result, Boston Public Relations Agencies are using traditional PR tactics less and less, and are shifting to incorporate all the new technology available to us by Web 2.0. This shift from traditional PR to PR 2.0 has been brought about not because traditional PR isn’t an effective means of reaching people, but because Web 2.0 has given us much better tools to do so.
Traditional PR tactics include paper press releases, and print wire services, but PR 2.0 includes many more effective tactics such as blogs, social media new releases, social networks, social bookmarking, etc… The reach of PR 2.0 is clearly far greater, and more effective; it’s no wonder why Boston Public Relations Agencies are taking advantage of
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