Friday, October 10, 2008

Differences between Advertising and PR

What are some major differences between Advertising and Public Relations? Understanding the differences between advertising and public relations is important to Boston Marketing Agencies. Boston Marketing Professionals see the importance of both Public Relations and advertising and know when and where to use each of these processes.

Boston Advertising Agencies are interested in when and where to pay for ad space for a client’s product or service. Advertisers have creative control over their ad space because they pay for placement in an outlet. Additionally, advertisers can run their ads for as long as their budgets allow, which allows advertisers to reach an audience several times.

Public Relations firms in Boston are continually looking for the best outlet to pitch for coverage of their client’s product or service. Boston PR Professionals are interested in free media coverage. They often do not have the creative control that advertisers have because reporters decide if and how they want to present the information they receive. Publicists use third parties to deliver a message because consumers trust media outlets for credible information.

Web 2.0 offers several opportunities to advertisers and PR professionals. The Web 2.0 revolution enhances creativity, information sharing and functionality of the Internet. Some of the most popular tools that Web 2.0 presents for PR Professionals and advertisers include social networking sites, wikis, blogs and video sharing sites. These new outlets offer creative ways for Boston Marketing Professionals to reach mass audiences.

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